Listen in as video marketing consultant, Dan Beldowicz, discusses marketing with video and YouTube for your business.
Video Marketing is one of the best ways to leverage multimedia and market your business on YouTube.
Of course, but what did you stop doing to follow your motivation.
You see, the only thing that is equal to all of us is time, we all have the same 24 hours to work with each day. How you spend those 24 hours will determine everything in your life. And in order to start doing something you have to have stopped doing another thing. Whether you stopped watching TV to read a book or get on a webinar to learn something new you had to stop one to do the other.
Now Motivation is typically great. But…if you are constantly looking to get motivated and continuously stop doing things, you may be in an endless doom loop where you are getting nowhere.
If you are constantly getting motivated to do something new, you most likely have acquired ADD. You lose focus and constantly look for the next thing, when you have never completely followed through on that business that idea. The cure for acquired ADD and jumping from opportunity to opportunity is Vision and Persistence. You first have to have a clear vision of what you want then go after it until you get it or have exhausted all ways of attain it. That is discipline, it is persistence, it is not giving up and not quitting.
You don’t have to be motivated inorder to get things done, most things get done because they have to, not because you were motivated to get it done.
Motivation is not about someone standing over you telling you that “You can do it.”
Motivation is different than inspiration
Staying disciplined is where you need to live, this is defined by your habits and changing directions constantly can become a bad habit to form. It can actually become detrimental to your success.
Great motivators can easily sway and derail an undisciplined person and that is ever apparent in network marketing and any kind of marketing.
People are wining that they just are not motivated to do something… Stop wining. If I wanted to here wining I would just stay home and listen to my kids during the day.
Stop looking to get motivated, start looking to be disciplined.
Everyone likes variety and so many people get bored to fast on the track for success. So the constant new motivation can derail your success just because you get noticed to do something different. (Oh, Look at the Bunny)
Learn to fail forward trying different things that are in line with what you ultimately want to do is great, motivation in different directions gets you nowhere.
Look at what you are doing, and look at your habits. Are they in line with where you want to go? Are you easily motivated to try different things that don’t have anything to do with where you are heading? If yes… Then motivation can be killing your success.
Develop a clear vision of what you want
Get motivated…then stay disciplined
Get motivated to stay disciplined
Why are we still talking about email marketing? It’s 2012! Facebook has almost 900 million people on it. LinkedIn over 170 million people. We have smartphones…
Not sure about you but I feel compelled to check my email every 5 minutes, just because I can get it on
Email is still the preferred method of communication for a wide range of audiences. For that reason it is crucial that you test, measure and pay particular attention to your email marketing. Here are the top 5 Tips to Reviving your Email Marketing.my phone. It is always with me, and that is exactly why you need to be using it more strategically. We are bombarded with emails, messages on social networks, and texts all day. Why should anyone open, not to mention read your emails.
First, look at your email marketing and say, “What’s the Point? Who Cares?” Look at it if you got your own email to your inbox, would you open it, would you read it, would you click on a link? If you answered “nope” to any of these questions, it is time to redevelop your email campaign. Start with your customer in mind and what value it brings to their business or their life.
Once you have a reason to send them an email, think about how you are going to get them to open the email. This is your subject line. You measure the effectiveness of your Subject Line by the open rate on the campaign, the more people that open the email, the better the subject line. The most effective subject lines are very specific, offer a benefit to the reader, pique their curiosity, or utilize scarcity.
Now that they have opened your email, what’s next? Think about how many people may be opening it on their phone…Totally different experience reading it on a phone than a laptop or desktop. Does the call to action send them to a page on your website, now you have to see how your website performs in a mobile environment. Is it slow to load, do you have a separate mobile site? Mobile devices are changing the way we look at all marketing.
The content of the email is crucial to getting them what you want them to do next. Is it impactful, persuasive and meaningful? Does it help them with a problem they are having? Does it move them in the direction of contacting you to utilize your product or services?
Are you telling them what to do next, a strong call to action often misused in email marketing. To many businesses just put the call to action as “Buy From Me Now” without ever really giving any value or reason to buy from you.
One last comment, how does your email plan fit into the rest of your marketing? Yes it’s 2012 and there are many ways to communicate with your audience, you have to communicate with them the way they want to be communicated with.
To recap and review your email marketing campaign here are the 5 tips
Video marketing has gotten so much publicity as an amazing way to market and grow your business, but you might be left wondering, “Should I be using video to market my business?” or “How can video help my business?”.
In this article you will find out just how indispensable video is for your business and how you can leverage the second largest search engine…YouTube.
First, let’s answer the question of “Should I be using video to market my business?” Short answer… Yes.
The top benefits to marketing with video are below:
1) Positioning – establish yourself as an expert, videos allows your audience to get to know, like and trust you. They can see you, hear your voice, get a sense of your personality, it is much more persuasive than just writing an article or a description of your product /service. When you market with video you become the expert people trust you.
2) Sell–u-cation – video marketing can pre-sell a product or service by simply demonstrating the Feature, Advantages Benefits of the product/service. Focus the point of the video on one specific feature so it is to the point and answers only that one question. This information/education can get people into a buying state and build persuasive momentum to use your product or service. Answer frequently asked questions, should ask questions, and how to’s in order to market your business with video and position you as an expert.
3) Search Engine Optimization – YouTube at this point is the second largest search engine, right behind Google, so when a person cannot find something in Google they go to YouTube to look for a video on it. Not only does an optimized video show up well in YouTube, it can also show up well in Google. Targeting high value key phrases in YouTube can give you the edge over your competition for competitive phrases. Use key phrases in the title, description and the tags of the video in order to show up.
4) Theft Prevention – many of our clients and even our own website has been stolen! Yes, the internet is great but there are those that use it to cheat and steal. In one case another internet marketing company copied our entire services page, and pasted it on their website verbatim…Bad Idea. We found it when we received a Google Alert that our name appeared on someone else’s website. They left our name on the page! This is much more difficult with video, people can recreate the video, but that would mean work, and they certainly won’t take your video and send it to their prospects since your video is about you and your product or service.
5) Versatility – videos can be used as sales tools, marketing, informational, as a compliment to offline marketing, the options are limited to your creativity. For example, you could use a QR Code on your business card that goes to a video of you. If a person forgets who you are or what you do, they can scan your card and watch a video of your describing how you can help them.
While these are just some of the benefits of marketing with video, the list goes on and on. When combined with a complete Social Media Business Strategy you are able to increase quality leads and grow your business.
To recap, create informational/educational videos to capture the interest of your audience. Position yourself as an expert in your field and get people to know like and trust you. Get your videos out there, since a video on your hard drive will do you no good, optimize for target key phrases and post to YouTube. Have a strong call to action at the end of the video to tell people what to do next.
Market your business with video while it is still an opportunity, start developing your video marketing plan today.